Ajay Ruia
Ajay, has more than a decade of business experience under his belt. Starting at a young age, he has led Ruia Exports Limited to become probably the largest supplier of Power loom terry beach towels from India. He drives the penchant for the “Customer First” philosophy followed by the group.

Kapil Aggarwal
Young and dynamic, Kapil has joined the business after completing his under graduation in Business process management, operations management and marketing from Indiana University, USA. He brings with him the rich experience of working as a process consultant for Deloitte Consulting.

Sumit Aggarwal
Sumit has just joined the business after completing his under graduation in Business process management, operations management and finance from Indiana University, USA.


MANAGEMENT TEAM
Competent key managers are in place across functions. Production, Inventory, Quality assurance are given importance within the company.


VALUES
Customer First
The entire business is based on the needs of the customer. This strong focus on customer needs has helped us to build partnerships with our customers.

Rapid Communication & Response
This is one department where we excel. Customers are surprised to find responses to their faxes coming back early in the morning when most Indians are fast asleep in their beds! We also have some of them asking "Don't you ever sleep!"

Adherence to quality approvals at time of sampling
We take particular care to make sure the customer isn't disappointed when he opens our shipment. We ensure that our shipment is as per the sample approved by the customer.

Prompt Deliveries
The essence of any order is prompt delivery. We ensure this by simply accepting only those orders, which we are confident of fulfilling on time. If there is a problem, we discuss it with our customer immediately - no last minute extensions!

Repeat Business from more than 80% of customers
Almost all our customers have repeat orders with us. This is because we offer products which are an excellent value for money. Designs and packing concepts that help to move the merchandise quickly from shelves. All in all, a complete satisfying buying experience.